Development of the website has been in progress over the past six months, as part
of the Website Enhancement project. The goal of the project was to streamline the
user experience for DrivAd's audience, providing ease in navigation, valuable
information content to encourage recurring visits, and more visually appealing
graphics and site layout.
One key change is re-design of the site to provide clear differentiation between
users who are already members of the DrivAd community and those who are seeking
to become members. The layout of the site and descriptions of section content
have been updated to help users navigate through the information about the
benefits of becoming a DrivAd member.
"We wanted to make it easier for new users to join our unique program while
providing existing members value added services and information" explained Harley
Milne, DrivAd Director of Engineering and Product Development. " As DrivAd
continues to grow, this new design provides, flexibility to scale our business."
New features include online form submission and RSS feeds to DrivAd news and
press content. This will ensure that users are constantly informed of DrivAd
events and related information.
Additional enhancements include a search functionality which will allow users to
perform free-text searches to produce a result set of relevant content that a
user is looking for. Site graphics and photos have also been updated to make the
site more visually appealing.
"We are excited about the new design and architecture which marks an important
milestone towards our goal to create an attractive online marketplace. Drivers,
as well as our network of partners and Certified Installers, will greatly benefit
from the new features," said Olivier Baudoux, DrivAd founder and CIO. "This
platform will dramatically help us to bring additional opportunities as we
continue to look for ways to improve the DrivAd experience."
About DrivAd
Silicon Valley-based DrivAd, Inc. offers a patent-pending, automobile-based outdoor advertising method.
This young and growing company revolutionizes outdoor advertising by offering an alternative to the
often cost-prohibitive structure with an innovative partnering strategy involving advertisers, drivers
and Certified Installers. By trading products and services, organizations can benefit from individual
drivers, members or employees and economically advertise to large and targeted demographics. Drivers
agree to attach a see-thru marketing decal on their vehicle's windows and "drive as usual" in exchange
for agreed-upon rewards. DrivAd also relies on a well-established base of Certified Installers auto-
servicing companies that provide drivers and advertisers with trustworthy installation and ongoing
inspections of all participating vehicles. Its homepage is www.DrivAd.com.
Contact Information
Tina Xu - DrivAd Media and Investor Relations
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