InterFrench, the largest French-speaking professional network of Silicon Valley, has
reached an agreement with automobile-based advertising innovator DrivAd to utilize
DrivAd's extensive partner network to provide benefits to InterFrench members and to
help promote DrivAd within the French-speaking community.
Primarily, the goal of the collaboration is to involve the French driving community
in advertising campaigns for French businesses located in the Bay Area and
throughout the US market. French business owners will have the opportunity to launch
a DrivAd advertising campaign to promote their business via enrolled drivers,
including a network of French drivers from InterFrench.
InterFrench will promote the DrivAd program within its network of about 12,000
subscribers and encourage members to become involved in a DrivAd advertising
campaign. Participating drivers will carry see-thru advertising decals on the rear
windows of their personal automobiles while driving as usual. As an incentive for
participation, drivers will receive rewards, such as free dinners at prestigious
French restaurants, VIP passes to wineries, gift certificates to French bakeries,
and other offers.
This mutually beneficial partnership also includes the promotion of the InterFrench
Benefits Card, providing valuable discounts and advantages to members. Leveraging
DrivAd's existing partners provides the opportunity to increase the current benefits
offered to Benefits Card holders.
"We are pleased to be working with DrivAd to provide benefits for our members, the
DrivAd concept is original and this is a fantastic idea that will benefit our
community" says Ale Gicqueau, InterFrench president. "French drivers appreciate the
opportunity to promote French businesses, and get rewarded for something they got no
value before: commuting! With DrivAd, even traffic jams do not seem as dreadful."
"I think this is a tremendous opportunity to reach out to the French-speaking
community and demonstrate the benefits that can be provided by getting involved with
DrivAd as either a driver or an advertiser," said French entrepreneur Olivier
Baudoux, DrivAd founder and CEO.
About InterFrench
InterFrench is the largest international professional network with over 12,000
people world-wide. InterFrench unite French-speaking professionals around new
positive concepts of networking for information exchange, business or career
opportunities and entrepreneurship.
About DrivAd
Silicon Valley-based DrivAd, Inc. offers a patent-pending, automobile-based outdoor advertising method.
This young and growing company revolutionizes outdoor advertising by offering an alternative to the
often cost-prohibitive structure with an innovative partnering strategy involving advertisers, drivers
and Certified Installers. By trading products and services, organizations can benefit from individual
drivers, members or employees and economically advertise to large and targeted demographics. Drivers
agree to attach a see-thru marketing decal on their vehicle's windows and "drive as usual" in exchange
for agreed-upon rewards. DrivAd also relies on a well-established base of Certified Installers auto-
servicing companies that provide drivers and advertisers with trustworthy installation and ongoing
inspections of all participating vehicles. Its homepage is www.DrivAd.com.
Contact Information
Tina Xu - DrivAd Media and Investor Relations
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